Business Profitability Review
Understand the drivers of revenue, costs, and margins. Turn the findings into a practical, prioritized action plan.
See what’s included ↗FINANCIAL CLARITY FOR BUSINESS OWNERS
You’re doing the work.
Is the profit
following?
Understand where your money is going—and what to do next. Practical financial and strategic advice for owner-operated service businesses.
BASED IN LIVONIA, MICHIGAN • AVAILABLE REMOTELY
V. / BUSINESS REVIEW01
The story behind
your numbers.
THE QUESTIONS THAT MATTER
01 Which work earns its keep?
02 What needs to change?
03 What comes next?
ILLUSTRATIVE REVIEW · NOT CLIENT RESULTS
↗ From financial reports
to informed decisions.
to informed decisions.
WHEN THE NUMBERS DON’T TELL THE WHOLE STORY
More sales.
Still not enough profit?
You have reports, but you’re still unsure which services make money, whether pricing covers your costs, or what the business can afford. That’s where our work starts.
HOW WE HELP
Know where you stand.
Decide where to go.
Focused engagements built around the decisions in front of you.
Cash-Flow Planning
Look ahead at cash coming in and commitments going out. Explore the implications of hiring, spending, and growth.
Discuss cash-flow planning ↗Ongoing Owner Advisory
Make time to review performance, evaluate decisions, and follow through—with financial and strategic support.
Discuss ongoing support ↗A CLEAR PLACE TO START
The Business
Profitability
Review.
A focused engagement to answer one important question: where is your profit going, and what should you change?
Discuss a review ↗What you walk away with
01
A clear financial picture
Understand revenue, cost, and margin trends across the last 12 months.
02
A closer look at what matters
One agreed focus, such as pricing, labor costs, or profitability by service, job, or customer—where records support it.
03
Options, with the numbers behind them
Up to three improvement scenarios with assumptions and estimated financial effects.
04
A practical 90-day action plan
Priorities, responsibilities, and measures of progress, followed by a findings meeting and a 30-day check-in.
Fixed fee agreed after a data-readiness check. Estimates inform decisions; financial outcomes are not guaranteed.
THE PROCESS
Clear from the first conversation.
- 01
Talk through the question.
We discuss your business, what’s unclear, and the decision you need to make.
- 02
Agree on the work.
We check available records, then confirm the scope, fixed fee, and timeline.
- 03
Understand and act.
We review findings together, prioritize actions, and check back on progress.
WHO IT’S FOR
You’ve built a business.
Let’s understand its economics.
Designed for owners of established service businesses with employees or significant subcontractor costs, usable financial records, and a decision to make.
- You’re busy, but margins are unclear.
- You’re questioning pricing or labor costs.
- You want to understand which work is worthwhile.
- You’re ready to act on what the numbers show.
MEET THE FOUNDER
Matt Hughes
Founder · Financial & Strategic Advisor
MBA student
University of Michigan’s Ross School of Business
Small-business owners deserve clear financial insight and thoughtful strategic advice.
That belief is the foundation of Virtus Business Advisory. Matt brings experience in corporate finance and strategy, including financial analysis, valuation modeling, and support for complex business decisions.
Through Virtus, he applies that perspective to the questions owners face every day: which work is profitable, what is driving costs, and how today’s decisions affect cash and future performance.
His approach connects the numbers to practical choices—with clear explanations, focused recommendations, and a plan for what comes next.
BASED IN LIVONIA, MICHIGAN · AVAILABLE REMOTELY
A FEW GOOD QUESTIONS
Before we begin.
Do I need to change my accountant or bookkeeper?
No. The review can work alongside your existing accounting support. Its focus is profitability and operating decisions. Bookkeeping, tax preparation, and payroll remain separate.
What records will you need?
Typically, 12 months of monthly profit-and-loss statements, a current balance sheet, and relevant pricing, revenue, cost, and labor information. We confirm the specific request after agreeing on the analytical focus. Please don’t send sensitive financial records with an initial inquiry.
What if my records aren’t ready?
We check data readiness before confirming the engagement. If cleanup is needed, we identify what must be addressed first or agree on a narrower question the available information can support.
How much does it cost?
The review is a fixed-fee engagement. Your proposal confirms the price after we understand the business, available records, and scope. Cash-flow planning and ongoing advisory are scoped separately.
Do I need an ongoing commitment?
No. The Profitability Review is a standalone engagement. Continuing support is an option if there’s a useful next step for your business.
LET’S START WITH YOUR QUESTION
What would you like
your numbers
to tell you?
A first conversation is about understanding your situation and whether the work is a fit.